Big River Running Company, St. Louis’ premier running and shoe apparel company, will soon break ground on a new, 5,000-square-foot retail store in St. Louis’ Town & Country. With a goal of creating a more sophisticated shopping experience, Big River Running turned to V Three Studios and Studio Strelow to help bring the pilot project concept to life. 

The modern design of the store’s interior has several features, including floating waved Corian shoe display walls, a large built-in video display wall for a variety of content, and a custom ceiling feature that is inspired by rivers that have shaped the city of St. Louis. The completion of this store is planned for mid-summer and hopes to expand the new brand and shopping experience.