Known for designing the National Blues Museum in St. Louis, V3 has been selected by Museum of Beer (MOB) in America’s Craft Beer Capital of San Diego to design a hands-on tasting adventure that engages beer enthusiasts through immersive exhibits and interactive experiences.

Initial renderings by V3 have been conceptualized for exhibits including “The Perfect Pour,” an immersive display where guests can simulate the process of pouring the perfect brew behind the bar, and “Hoppy People Unite,” a feel good and ever evolving exhibit that unites guests through their MOB experience.