Learfield HQ Renovation | Plano, TX

Learfield, a leading collegiate sports multimedia and marketing firm, recently worked with longtime partner V Three Studios to retrofit its Plano, Texas headquarters into a collaborative, idea-driven environment for the company’s innovative staff. The new space needed to accommodate the company’s growth from a traditional broadcasting business to a broader media content creator, as well as meet the demands of today’s media technology. V3’s knowledge of the evolution of technology in media broadcast, as well as their understanding of Learfield’s identity and passion for college sports, made them the natural choice for the project.

The features of the renovated 5th floor suites include collaborative spaces for Learfield’s internal marketing, sales and content development teams. A major goal of the project was to break up any company silos and allow employees to become more connected. V3 was able to create the desired open environment by minimizing private office spaces, using fewer walls and utilizing glass where acoustical separation was needed. Strategically placed glass fronted “phone booths” were introduced for phone calls and one on one meetings. A new open format break area encourages employees to work, collaborate, and create in different settings. Together, each of these features contribute to a more nimble and productive multimedia and marketing company ready for the future.  

Commerce Bank | Natural Bridge Renovation

Commerce Bank recently celebrated the ongoing transformations to its St. Louis-area branches with a ribbon cutting ceremony for the Natural Bridge branch renovation. Located at 4402 Natural Bridge, this combined renovation and addition is one of the bank’s first local efforts to minimize its footprint while strengthening its presence in a geographic location that is otherwise underserved. 

Looking to consolidate its branch locations to a smaller footprint, Commerce Bank turned to V Three Studios to design a branch that could offer up all the bank’s capabilities from a 2,000-square-foot space. Working with the existing 1,200-square-foot space, V3 helped breathe new life into the very small and complex project by updating interior finishes and incorporating tech-enabled consulting rooms that offer video networking capabilities. This brings all the services Commerce Bank has to offer into a single location by allowing the Natural Bridge branch to access additional expertise offered at other branch and office locations.  Picking up on the architectural cues of the existing building, V3 was able to design exterior additions that maintain the integrity of the building’s original aesthetic. The new wings allow interior spaces to be appropriately scaled and provide a more holistic customer experience. With the successful opening of the Natural Bridge branch, Commerce Bank has shown its commitment to reinvesting in the St. Louis City area. 
 

Blue 2.0 | Appleton Wisconsin

Blue 2.0 is a rapidly growing technology solutions provider that specializes in streamlining businesses by rethinking process management. When the St. Louis-based company looked to expand its reach to Wisconsin, V Three Studios was brought on board to develop a distinct design that reflects the company's identity, while still serving as an IBM Bluemix Garage, which will offer a collaborative workspace where developers from small start-ups and large companies alike can come together to create new cloud applications. 

As an IBM Blue Partner, Blue 2.0 needed a collaborative environment that was flexible to meet the needs of interdisciplinary companies housed in the space, with an emphasis on technology integration. The interior was kept as open as possible, while loosely defining several smaller areas that cater to different types of collaboration. The layout also emphasizes flexibility, with large glass sliding doors that allow the office to be divided, or joined to create a larger space that will allow Blue 2.0 to host meetings and technology events. V3 worked to develop cost effective solutions by using simple light fixtures, materials and graphics in new and creative ways.

National Blues Museum Grand Opening

The National Blues Museum, a signature project for V Three Studios, held its official opening in downtown St. Louis on April 2, 2016. The completely renovated 23,000-square-foot space now features a modern, interactive museum celebrating blues music and its impact on American and world culture. The museum’s live venue hosted once-in-a-lifetime performances by Bobby Rush, Big Joe Brock and of course St Louis’ own Marquise Knox. The museum is anticipated to attract up to 100,000 visitors per year, and has been endorsed by celebrities such as Buddy Guy, Morgan Freeman, John Goodman, Derek Trucks and Jack White. During the opening week the Blues Museum was delighted to host over 4,000 visitors from all around the country. When the museum doors opened to the public on Saturday morning there was a line two blocks long filled with Blues enthusiast eager to be among the first to experience the interactive displays and exhibits. The first person through the door was a Chicago native who had driven overnight and started the line before the sun came up.

Images courtesy of the National Blues Museum.
See more photos from the Grand Opening here.

Alpha Media | One of Radio Ink's Fantastic Facilities

Radio Ink just released its annual fantastic facilities issue that features the recently completed V Three Studios project for Alpha Media. The 7,800 square foot facility in Biloxi/Gulfport Mississippi features 8 studios for broadcast operations and a collaborative office environment. The broadcast operation’s studios and tech-ops-center are connected by an adaptive electrical infrastructure that will allow Alpha’s engineering team to update the studios as the technology in this industry continues to evolve in the digital age.

“Complete with eight clustered studios for on-air and content production, flexible infrastructure, and a primarily open office layout, this facility is poised to easily adapt to the ever-changing radio and digital Industry. The layout and design approach by V Three Studios LLC has proven to increase efficiency and will be the basis for future renovations across the country.”

— Radio Ink

The Alpha Media facility is located directly next to the regional airport which presented acoustic challenges with studio sound isolation. The sound tests for departing aircraft were measuring at an NC-40. The acoustic assemblies for the studios were designed to bring the NC Rating to an acceptable level below a NC-25. The Henserling Construction team’s implementation of the design was excellent and the actual metered NC levels upon completion were just above an NC-15.

The project team consisted of architect V Three Studios, general contractor Dan Hensarling, Moses Engineers, OmniRax for studio furniture, and Axia for broadcast equipment.

View the full article here

Native Broadcast Enterprise | St. Michaels, Arizona

Native Broadcast Enterprise is pursuing plans to build an approximate 7,500 sq ft freestanding facility for the Voice of the Navajo Nation in St. Michaels, Arizona. The building will include eight studios supporting AM/FM radio broadcast, and implements V3’s response towards radio station facility design in this dynamic age of media evolution. Prior to V Three’s involvement, the project experienced various unsuccessful starts, but V Three was able to get the project back on track with a completion date slated before the end of the year.

On The Boards: ToyTalk | San Francisco, CA

V Three Studios is thrilled to be working with ToyTalk, a family entertainment company specializing in interactive voice recognition technology, to create an advanced Audio-Video Content Creation & Post-Production Facility for their newly constructed headquarters in San Francisco. The new studios will help the company to expand their groundbreaking entertainment platform that makes conversations with characters a reality.

Founded in 2011 by former Pixar CTO Oren Jacob, ToyTalk has raised millions of dollars in funding from top global investors to advance their unique vision of enabling kids to have real conversations with make-believe characters. The company has released several mobile apps that have captured the imaginations of children around the world. ToyTalk has grown quickly enough to expand to a new 8,000 sq. ft. office space in San Francisco, for which V Three Studios was tasked with designing an Audio-Video Content Creation and Post Production Facility that could meet the demands of this emerging new company.