The V3 team is excited to announce our latest project with Byrd & Barrel, the popular St. Louis-based chicken restaurant. This interior and exterior renovation project continues the design language established in the restaurant’s now-closed original location while offering an expanded footprint and a more modern, flexible experience for future patrons.
Read the full story in St. Louis Magazine, or click here to view more project renderings.
The Tenderloin Room, one of the most storied restaurants in St. Louis, has been known to host celebrities including Frank Sinatra and George Clooney. Now under new ownership, the restaurant has undergone an extensive interior renovation overseen by V Three Studios.
A chief design challenge with the interior of the space was maintaining the elegant, traditional feel for which it is known while tastefully upgrading and refreshing certain elements. The changes include all-new furniture, light fixtures, carpeting, and tile, plus upgraded or reconfigured kitchen, bar, and fireplace areas. The result is a stunning space that stays true to the restaurant’s heritage while positioning it for further success.
For more, take a look at the coverage from St. Louis Magazine, Feast, Sauce, or The Riverfront Times.
The menus aren’t the only thing that changed at Tenderloin Room. Brazell and Strake took pains to preserve the character and ambience while giving the space a refresh. They engaged V Three Studios to create a new vibe for an iconic space on a tight schedule. In less than six weeks, V Three principal Gabe McKee and interior designer Sandy Chiu helped move the project from concept to completion.
“We found existing elements in the hotel lobby and in the traffic flow to the restaurant to make a transition that works,” Chiu says. The fluted bases of tables in the lobby mirror vertically fluted upholstery for the banquettes. New and custom-built light fixtures created a more modern yet elegant vibe.
